April 20, 2020, Oakland, Ca— Rapper OMB Peezy has partnered with Oakland-based cannabis brand management, distribution and delivery company The Higher Collection to launch his first cannabis-inspired lifestyle brand named “Overkill Purple.”
“I’m looking forward to building with the Higher Collection and getting quality cannabis to the streets,” said OMB Peezy. “Launching Overkill Purple has been a goal since I entered the industry and doing this with a black-owned and operated company makes the deal even more meaningful.”
The first iteration of the Overkill Purple brand launches on 4-20 with the release of the “Purplato” an indoor, Indica dominate hybrid strain crafted to match the signature laid back and relaxed vibe of the Alabama native. Purplato will be available in 7 oz pre-packaged flower through the Higher Collection delivery and distribution services.
“The Higher Collection is excited to be working with Peezy and launching the Overkill Purple lifestyle brand,” explains Kern Alexander, owner of The Higher Collection. “As an African- American and veteran-owned company, our goal is to break stereotypes, shatter stigmas, and open doors in the cannabis space. Establishing partnerships with trendsetting young innovators like Peezy, allows us to expand the educational knowledge of and showcase the multifaceted nature of marijuana to the next generation.”
In addition to the strain launch, THC will be partnering with OMB Peezy on an expanded cannabis line, paraphernalia, community education, cooking demonstrations, and more.
Higher Collection owner Kern Alexander will be joining OMB Peezy, and 300 Entertainment for a special 4/20 Hood Essentials Instagram Live episode entitled “How to Launch a Cannabis Business with $2,000”. The live stream will air today through 300 Entertainment’s Instagram @300ent at 2:30 PM PST (5:30 PM EST).
For more information on OMB Peezy x Higher Collection partnership, please visit highercollection.com. Purchasing information and availability of Purplato available on Weedmaps or 707-693-2244.
About The Higher Collection
Established in 2016, The Higher Collection (THC) is a black-owned and operated multifaceted cannabis company. Based in the heart of Oakland, THC serves as a distribution, delivery and brand management hub for premium cannabis and cannabinoid infused products across the entire state of California. Led by a female executive team and in partnership with a female owned cultivation team, THC is breaking stereotypes in the industry and seeking to leave a lasting handprint on the culture. For daily updates follow The Higher Collection on Instagram at @thehighercollectionbrand
About OMB PEEZY
After catching the attention of Bay area legend E-40, OMB Peezy inked a deal with E-40's Sick Wid It Records/ 300 Entertainment. His most recent project Preacher To The Streets, received critical acclaim and features the likes of Lil Boosie, Lil Durk, T.I., Sada Baby, G-Eazy, NBA Youngboy and more. His music video for his popular single, "Big Homie" garnered over 8 Million views on Youtube in a span of a few weeks and has since almost tripled accumulating over 21 Million+ views. Also known for his southern cadences and witty humor Peezy launched a popular mini Youtube series last year called Hood Essentials. Peezy shows no sign of slowing down, as he gears up to release his next project Too Deep For Tears which will feature fan favorites such as "Big Homie" alongside the newly released singles "Let Up" and "Everybody".